Emotient announced its new application that using Google Glass analyzed people’s emotions based on facial expressions, indicating its first step into applying its technology in the wearables market.
Google glass is called one of the most advanced electronic products, but different people hold different view on it. For example, someone had been refused to into a restaurant, since he was not willing to take Google Glass off. Sentiment Analysis prototype app for Google Glass can solve the similar problems like this.
However, the company’s current focus is on the corporate sector, rather than individual users. Ken Denman, Emotient CEO, said that this is a breakthrough technology that can analyze facial expressions in anonymous way to help companies collect customer sentiment and this service will have great benefit on the customer experience, especially in the retail sector.
The software claims to be able to analyze the most subtle changes of facial expressions, so as to infer people’s true psychological feelings. For example, through the analysis of system, it is found that the reason why sales performance of your store is so poor because people will overwhelm angry and pain once walking into it, so it is better to paint the wall into purple color.
One might worry that this software may secretly record and store users’ images, but Emotient promised that this situation will not happen.
Insiders believe that that this technology can also be helpful for individual users. Misunderstandings between people is increasing in modern era, even they have reached a dangerous level. If we can fully understand other people’s emotions, it will great helpful to make a better communication for eliminating misunderstanding.